AudienceScience, the Bellevue-based digital marketing company, has raised additional funds according to a recent SEC filing.
The company declined to comment on exactly how much the company raised and what it plans to do with the new money. The SEC filing indicates $16.7 million raised out of a $16.9 million round.
Back in April, the firm raised $9.2 million of a $15 million round. It’s unclear whether the $16.7 million was an entirely new round.
In an interview last week with AdExchanger, AudienceScience CEO Mike Peralta said that his company plans to hire engineers for the “client services and product side.”
The company laid off 33 employees last November before it closed its ad business and cut more staff in May as it shifted focused to the AudienceScience Gateway, its global SaaS-platform for marketers.
Formerly known as Revenue Science and digiMine, AudienceScience has been heavily-funded over the years, pulling in more than $70 million from backers such as Mayfield Fund, Mohr Davidow Ventures and others, though the bulk of that funding came in its early years when it was focusing on online advertising.
