Trending: Why Amazon is suddenly going on the offensive amid a growing techlash

AT&T thinks poorly of T-Mobile and they’re running full-page newspaper ads to prove it.

In the latest chapter of the bash-fest between the two mobile carriers, AT&T began running attack advertisements yesterday in The New York Times, The Wall Street Journal, and USA Today. In the ad, AT&T claims that T-Mobile’s network has twice as many dropped calls, twice as many failed calls and 50-percent slower download speeds.

“Don’t be fooled by their misleading claims,” the small text at the bottom of the ad reads. “For the better network experience, count on AT&T.”

This comes more than a month after T-Mobile CEO John Legere reportedly labeled AT&T’s network as “crap.” He went on to criticize his bigger rival’s marketing efforts, noting that he “saw more honesty on a ad than AT&T’s coverage maps.”

Seems like so long ago when AT&T wanted to buy T-Mobile for $39 billion, doesn’t it?

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