Amazon is trying to make its newest tablets appeal to more budget-conscious consumers by offering Amazon customers the chance to pay for a Kindle Fire HDX or Kindle Fire HDX 8.9″ in quarterly installments, rather than having to buy the whole tablet up front. Buyers will pay a quarter of the device’s purchase price, plus any applicable sales tax on the device’s full purchase price and any shipping costs.
Of course, the devil’s in the details: buyers are limited to one installment plan Kindle at a time, and if they miss a payment, they risk losing access to the media they have on their tablet, and even losing their Amazon account altogether.
Still, the installment plan means that customers who might otherwise look at Amazon’s more budget friendly Kindle e-reader might instead reach for a tablet. And while the Kindle Fire HDX might not be the perfect business machine, it does well when it comes to consuming content.
Then, once someone has gotten their hands on a Kindle, recent research shows they spend 55 percent more than customers who don’t own one of the company’s tablets.