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Xbox 360 is still king in America.

Numbers out today from the NPD Group research firm show Microsoft selling 270,000 Xbox 360 units in October, which topped Sony’s PS3 and Nintendo’s Wii yet again. That’s 22 consecutive months as the top-selling console.

Xbox 360 has a 56 percent market share of current-generation console sales in the U.S. The study also found that consumers spent $315 million on Xbox 360-related products in October, more than PS3 and Wii products combined. With the recent debut of Halo 4, we probably will expect more of the same this holiday season.

October video game hardware sales experienced a 37 percent decrease year-over-year from $295.9 million to $187.3 million, while software sales dropped 25 percent from $576.8 million to $432.6 million. That software number does not account for purchases made via digital distribution, which includes digital game purchases, mobile and social network games. The overall decline in traditional video game sales reflects a shift to mobile games and digital distribution.

Previously: Xbox 360 marks 18 months atop U.S. console market

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