Trending: Amazon Go is finally a go: Sensor-infused store opens to the public Monday, with no checkout lines is getting into fireworks. No, don’t worry, the company isn’t selling them online. The company has stepped up as one of the corporate supporters of Seattle’s annual 4th of July fireworks show over Lake Union.

The news comes as Amazon faces increasing scrutiny for a dearth of philanthropic activity in the community. The size of the donation isn’t being disclosed, but Amazon is now the third-largest corporate sponsor of the event, behind Starbucks and Microsoft, according to the Seattle Times.

It might seem like an unusual way for Amazon to support its hometown, but Seattleites take the annual fireworks show very seriously, as we learned when the community rallied to save the event when it was in danger of losing funding.

The donation also makes sense because the company’s headquarters in the South Lake Union neighborhood provide a great view of the show.

Photo of fireworks over Lake Union by Sea Turtle, via Flickr

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