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The market for casual games just got even more competitive. Amazon.com this afternoon confirmed the existence of its own Amazon Game Studios and launched the studio’s first social game on Facebook — setting the stage to challenge the likes of Zynga and other casual games giants.

Amazon’s first social game is called Living Classics, a moving object game “featuring a family of foxes that have wandered into active illustrations from their favorite books including Alice in Wonderland, The Wizard of Oz, and King Arthur.”

A message on the new studio’s website reads, “Why is Amazon making social games, you ask? Good question! We know that many Amazon customers enjoy playing games — including free-to-play social games — and thanks to Amazon’s know-how, we believe we can deliver a great, accessible gaming experience that gamers and our customers can play any time.”

Contrary to earlier reports, the company says the studio is based in Seattle, not in San Francisco. The studio notes on its site that it’s hiring. Here’s a look at the launch trailer for Living Classics.

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