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By Aaron Franklin

On Friday, LazyMeter launched on Lifehacker. Our website logged over 10,000 unique visitors, and over 1/3 signed up for the product. Our users are raving about the speed and simplicity of our task management solution, and have already completed over 10,000 tasks.

Launch day was busy, and it was emotional. I awoke at 5am to see our coverage as Lifehacker’s feature story. I checked our stats and saw we were getting a signup every 3 seconds. I was so busy interacting with users I didn’t even stand up to get a cup of coffee until noon. When you follow the blogs, it seems like success happens overnight, but it sure doesn’t. We worked for over a year on LazyMeter with no idea how it would be received. To launch to such a large audience and receive such enthusiastic feedback was unforgettable.

The top lesson I’ve learned from this journey is how important it is to follow your gut. For over a year, we faced an uphill battle, and we ignored a lot of advice and common sense. Countless people told us there wasn’t a need for yet another task manager. Many told us no one would use a product named “LazyMeter”. For months, advisors and friends told us to “just launch”, but we knew when the time was right. The only thing that kept us going was a feeling deep down that we were building something truly unique and important.

If you have that feeling, stick with it.

Aaron Franklin is Co-Founder of LazyMeter, the solution your overwhelming to-do list.

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