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Calling it an early Black Friday deal, today dropped the price of its Kindle DX — a.k.a. the big Kindle — by a whopping $120, bringing the price of the 9.7-inch-screen device to $259 for a limited time.

Amazon announced the 32 percent price cut on its Facebook page, saying the deal would last through the weekend.

The move underscores how out-of-whack the Kindle DX’s regular $379 price is with the rest of the Kindle lineup. Amazon is widely expected to be coming out with a larger-screen Kindle Fire tablet next year, and the company would probably need to drop the price of the Kindle DX permanently to make sure that the e-reader doesn’t cost more than a comparably sized Kindle Fire tablet with a color screen.

Amazon’s existing Kindle Fire, with a 7-inch screen, sells for $199, with the company reportedly taking a loss on each device in hopes of making up the difference on sales of video, music and Amazon Prime subscriptions.

The Beyond Black Friday blog, which first reported the Kindle DX price drop, likewise speculates that the move could be part of the build-up to the release of a larger screen Kindle Fire device.

Thanks to Jon Cog, editor of the “Me and My Kindle” blog, who alerted us to the news.

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