We’re living in a binary business world

by on

Editor’s Note: This post was originally published on Seattle 2.0, and imported to GeekWire as part of our acquisition of Seattle 2.0 and its archival content. For more background, see this post.

By Andy Sack

Today, it’s either A or B.
 
C, D and E aren’t options.  Either there is cash or there is not. Either there’s an investor or a buyer or there’s not. Entrepreneurs need to be more focused on survival and cash flow than ever before.  I’m encouraging entrepreneurs to be more focused on getting the cash they need to run their business over valuation.  To say it again, cash is king — without it the business is closed. 

In many ways the business world has become simpler. Entrepreneurs either have cash to execute their business or they don’t.  Either an entrepreneur gets a deal done on some terms (any terms) or NOT….and if not, many people are likely out of business.  Make sense?  It should because that’s the world in which we’re operating. The winners in today’s environment are the ones that get deals done, get cash and survive to fight another day.  The losers are having coffee on the sidelines and probably not at Starbucks because the latte’s are too expensive.   

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