Editor’s Note: This post was originally published on Seattle 2.0, and imported to GeekWire as part of our acquisition of Seattle 2.0 and its archival content. For more background, see this post.
By Andy Sack
Traditional advice given to entrepreneurs and CEO’s is to paint a big picture and to dream in big fat hairy audacious goals. That is in part true — but in the new economic tsunami of 2009, I’m telling entrepeneurs I meet with and see to dream small. The ultimate dream small example is plenty of fish — the site run by one developer that generates revenue of approxiamtely 10MM a year. Supposedly the entrepreneur works part time! Another local example of dream small is 43 things — I think they’re 6 employees and generating more than 5MM per year in ad revenue. I’m not totally sure of the employee size or the revenue numbers above but dream small is all about small numbers of employees making big revenues and profits from patient work of building a business in a specific niche. That’s what I mean by — dream small.
