Photo via The Daily Show
Photo via The Daily Show

Dan Price, the CEO of Seattle-based Gravity Payments has landed in the New York Times, the covers of Entrepreneur and Inc., and on the Today Show, and now he can add one more media hit to the list — The Daily Show with Trevor Noah.

The 31-year-old CEO made headlines for announcing earlier this year that every employee at Gravity Payments would make at least $70,000 as a minimum salary, and cut his own salary to $70,000 at the same time.

Gravity Payments broke the news of Price’s Daily Show appearance on Facebook today.

We’re huge fans of The Daily Show and that’s why we’re SO EXCITED to announce that our CEO, Dan Price, will be a guest…

Posted by Gravity Payments on Monday, November 9, 2015

Most recently, Price was on the cover of Inc. magazine, which reported that revenue and profit have doubled at the credit card processing company since Price made his salary announcement six months ago.

But the decision has also taken a financial toll — forcing Price to sell stock, empty his retirement accounts, and mortgage two properties as he cut his own salary from $1.1 million to $70,000 over the next three years.

The Gravity Payments CEO is also involved in a pending lawsuit with his brother, Lucas, who alleges that Dan Price “improperly used his majority control of the company to pay himself excessive compensation” prior to making the $70,000 minimum salary announcement.

Gravity Payments’ communication specialist Darcy Gabriele told us via email that Price and Noah had connected shortly before he took over The Daily Show from Jon Stewart. The two stayed in touch, and after a summer of trending headlines on Price’s $70K move, Noah’s team reached out to him to be on the show a few weeks ago.

“Dan [Price] has been a big fan of The Daily Show for a long time — it’s one of his favorite shows,” Gabriele continued in the email. “He’s very honored for the unique opportunity to be on it and contribute his thoughts on how businesses can address problems in humanity.”

The show airs tomorrow night on Comedy Central at 11 p.m.

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