Holiday sales boost iPhone’s market share in the U.S., as BlackBerry circles the drain

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While Apple famously says that it doesn’t care about the market share of its products, the company’s mobile market share in the U.S. has grown, following record sales in its holiday quarter.

According to a new report by ComScore, Apple’s cut of the mobile market in the U.S. grew by one percent in the three month period ending in January of this year, while BlackBerry and Android both saw their market share shrink by half a percentage point. Windows Phone is now the third-largest mobile operating system in the country because of BlackBerry’s continued decline, even though Microsoft’s mobile offering didn’t show any market share growth.

While the report looks dire for BlackBerry now, it looks like the embattled Canadian smartphone maker will have rougher waters ahead. 94 percent of people who took advantage of a T-Mobile promotion that allowed BlackBerry users to trade in their old handsets for $200 in credit towards a new phone chose to buy something other than a BlackBerry.

A chart showing OEM smartphone market share

Samsung and Apple both remain at the top of the OEM food chain, gaining 1.3 percent and 1 percent market share respectively over the three-month period ComScore measured. LG jumped into third place with a slight market share gain, overtaking its two closest competitors. Despite positive reviews of its flagship phone, HTC continues to flounder, sinking to the bottom of the table with a slight 5.4 percent of the total U.S. market.

Motorola’s share of the market also shrank as Google agreed to sell it to Lenovo for $2.91 billion. While Lenovo is a major player in the smartphone market outside the U.S., the company hasn’t brought any of its offerings stateside. Given the fierce competition in the Android ecosystem, it will be interesting to see what happens, assuming Motorola’s sale is met with regulatory approval.

  • xBURK

    There is no doubt BlackBerry has a mountain to climb, but your reporting of the T-Mobile report is immature. First of all, T mobile refused to give actual figures from a very short blitz sale. Second, they only offered REFURBISHED Z10′s and Q10′s. Who wants a refurbished phone? Third, t-mobile does their best to steer customers away from BlackBerry. BlackBerry 10 is by far the best operating system and will gain some traction with their new CEO. Going to take a few years though.

  • guest

    Wow, way to kick someone when they’re down. You feel better about yourself Blair? What’s your motive to write a piece like this?