The data provided by free services like Google Analytics and Facebook for websites and company pages can be extremely valuable for marketers — that is, if they actually know what all those numbers and graphs even mean.
For those of us that don’t quite understand the analytics, Measureful wants to help. The three-person startup out of Portland relaunched today, touting its product as the “Flipboard for analytics.”
“In short, we turn giant piles of data that marketers and agencies deal with into digestible stories that show the key takeaways, trends, and ROI of your marketing activities in the form or beautiful, customizable infographic-like reports,” founder and CEO John Koenig told GeekWire.
There are certainly other reporting solutions out there, but Koenig said that Measureful differs in a few different ways. The automated platform has algorithms that help surface unique “stories” or findings based on importance to a company. It’s also highly-customizable with an ability to white-label.
The company launched its first product seven months ago focusing on the analysis aspect of data, but it was difficult catering to individual demands of customers.
“We were more focused on e-commerce but found that the granular ‘insights’ these organizations wanted were all too different for us to build a product that solved all of their problems,” Koenig said.
So, Measureful kept its original technology but pivoted a bit to focus more on marketers and agencies. The end result of that change is what the company launched today.
Measureful is in the process of closing out a $300,000 seed round led by Rogue Venture Partners and Portland Seed Fund.
