Microsoft wants you to know that not all of its users are stereotypical hardcore gamer bros.

Yusuf Mehdi, corporate vice president of Microsoft’s Interactive Entertainment Business, shared some Xbox 360 stats during the D: Dive into Media conference in Southern California yesterday. Mehdi said that 38 percent of Xbox users are women, while 51 percent have kids — many of those likely using the Xbox for more than gaming purposes.

The latest numbers from the Entertainment Software Association show that 47 percent of gamers are female and women over 18 years of age represent one of the industry’s fastest growing demographics.

Meanwhile, Nintendo president Satoru Iwata said last year that Nintendo users are split 50/50 between males and females.

Mehdi added that Microsoft has now sold 24 million Kinect sensors since the motion controller launched in the fall of 2010. In addition, Nancy Tellem, Microsoft’s president of entertainment and digital media, discussed plans for the newly created Xbox Entertainment Studios to create original content for the Xbox.

Previously on GeekWire: Microsoft: 24M Kinects sold, Xbox Live hits 46M members


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  • Guest

    Nice! Kudos to Xbox for bridging previously-thought-impassable chasms. The future is bright.

  • SexisminTech

    Bet less than 38% of high-level managers and execs in XBox are female.

    Bet less than 52% of female high-level managers and execs in XBox have kids.

    • milo

      What does this have to do with anything?
      Because there’s a glass ceiling in corporate and hardcore gamers are more often single?

  • Jake One

    Wives have taken ownership of the living room Xbox and turned it into a Netflix player forcing men play games on their laptops.

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