According to a report by AdAge, Amazon has reached out to people behind popular YouTube networks to see if they would be interested in serving their short videos through Amazon’s Instant Video service.
It would be an interesting move for the Seattle-based retail giant, because Amazon Instant Video Competitors Netflix and Hulu haven’t been as interested in short form video in the past, save for Felicia Day’s The Guild, and Freddie Wong’s Video Game High School, which both follow a more traditional, TV show-like formula.
It’s unclear yet whether the network owners would be producing their content both for Google-owned YouTube and Amazon, or if signing a contract with Amazon would pull them away from their roots on YouTube.
Amazon also offers an interesting value proposition for creators. Because Amazon users already have credit card information, it could be possible for creators to make more money with Amazon, either through paid subscriptions, or sales of other products. According to AdAge, one of the things Amazon is offering content creators is the chance to get a chunk of revenue from related products displayed with the videos.
It’s unclear whether or not those plans will actually come to fruition. One of AdAge’s sources said that negotiations were currently on hold, some until 2014.
Blair Hanley Frank is a technology journalist based in the San Francisco Bay Area. He has also worked for Macworld, PCWorld and TechHive. He can be found on Twitter @belril.