Amazon does FAA victory lap, offers 1-day Kindle discounts

kindleAmazon was one of the winners in the FAA’s decision last week to allow electronic gadgets to be used during all phases of flight. Kindle users will be able to continue reading books during takeoff and landing, and users of tablets such as the Kindle Fire will be able to keep playing games, watching movies and anything else that doesn’t require a cellular signal.

The company is celebrating (or capitalizing) on the decision today with a special one-day promotion of 15 percent off the basic Kindle e-reader, Kindle Fire HD tablet or Kindle Fire HDX 7-inch. The deal can be had by using the promo code ‘ThnksFAA’ at checkout.

For example, the discount reduces the 7-inch HDX to $195, from the normal price of $229.

Sorry, the front-lit Kindle Paperwhite isn’t included in the deal, which means air travelers will need to keep the overhead light on if they take Amazon up on the offer for the Kindle e-reader. The larger (8.9 inch) Kindle Fire HD and HDX tablets aren’t eligible for the discounts, either.

Amazon VP Drew Herdener says in a news release: “We’ve been fighting for our customers on this issue for years, and we are thrilled by the FAA’s recent decision—this is a big win for customers. Delta and JetBlue have already started flights with the new rules—we’re excited to see which airlines are next.”

The company generally sells its tablets and devices at cost, aiming to make up the money on content purchases over time.

Previously — Innovation takes off: Using my iPad below 10,000 feet

  • http://www.intrinsicstrategy.com/ FrankCatalano

    I bit, and I bought. With the 15% discount, the Kindle Fire HDX 7″ WiFi basically comes with a “free” upgrade to 32GB (the discount covers the extra $40 or so from the 16GB base model). It’s not a Paperwhite, but I’ll make do gate-to-gate.

  • MudoFudo

    Kindle is just Kool like that.

    http://www.PrivacyRoad.tk