Microsoft has topped more than 70,000 apps for its Windows Phone Marketplace, up from 50,000 in December, according to reports out of China.  Although this may not sound like much compared to Google and Apple’s App Store — where both reportedly have passed the half million mark — it shows that Microsoft is actively bringing developers on board that embrace their version of quality over quantity.

Keeping with the momentum, recent announcements of the first Windows Phone on sale in China yesterday show interest in Microsoft’s Metro-style interface which offers touchscreen input and full-screen display that continues to lure developers into their Marketplace.

If you’re a developer testing a specific market, it’s likely that you want to focus on how your apps are getting more attention and if you’re a consumer, then the idea is to help you find better apps.  Microsoft is bringing on device makers like Nokia and HTC and providing a Marketplace of more apps to choose from and moving toward the goal of  “no-compromise experience, be it on a PC, tablet or notebook,” says Microsoft General Manager Bernardo Caldas at a talk this week at TechEd India.

UPDATE: We asked Microsoft for a comment on the recent milestone, and here’s what they said: “Windows Phone offers customers a smarter way to app with nearly 70,000 apps and games, with roughly 300 new titles added every day.”

Now, 70,000 apps is great and all. But is it really enough to help boost Windows Phone as it battles with Apple’s iOS and Android? After all, its market share now stands at just 4.4 percent in the U.S.

[Hat tip to TechCrunch]

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  • dk

    i think everyone that is interested (which might be only like, 5 people) is waiting for the nokia lumia 900 to get released, which has been delayed several weeks to the end of this month. until then, i’m not sure many people even have a wp7 handset.

    • Lawlzorftw

      Lol, your ignorance is astounding. Here by the DC Metro area there are wayyyyy more than 5. They sold out of preorders at the Microsoft Store at Tyson’s.

      • dk

        Oi, I was counting myself among those five, but with 4% market share you gotta give me the joke is not out of place. I’d love to see them succeed, just not sure it is gonna happen.

  • LJ

    Biggest problem: I walked into AT&T on Monday and asked about the Lumia and only 1 of the people working their knew what I was talking about. They don’t have an iPhone so they need to figure out a way to get the carriers to pimp their devices.

  • BK

    MS certainly has an uphill battle. The importance of the physical phone to the adoption of the apps cannot be understated. I’ve always thought they needed to get away from the Android ecosystem model, and get themselves closer to the Apple model. Find a hardware maker that can resist the urge to make one brajillion types of phones, associate your brand with it, and create a consumer experience that heavily integrates the physical device with the software. It is only at that intersection will you be able to create competitive user experiences. 

  • Guest

    Number of apps is a meaningless statistic.  Installed base is the # that matters.

    • saty

      It is NOT a meaningless statistic. It is a first good step towards increasing the installed base. It also means there are more options for users.

      • Guest

        Then MS should be selling way more phones than it has.  Hasn’t made a difference.

  • ib

    More apps help, and Microsoft needs to do more to get people to buy their product.

  • an

    What Microsoft needs to do is to get all the most popular iPhone and Android apps made for Windows Phone.  It is quality not quantity that matters

    • Guest

      They tried this at launch last year and threw $$$ at the developers to port.  They stopped investment spending (we’re talking tens of millions of dollars in incentives) when it was clearly not having an effect.  But occasionally devs forgot the obligations they were under, which is why you saw the “no we won’t, yes we will” from rovio today regarding Angry Birds Space in WP7

  • Guest

    Quantity of apps is good, but quality matters. I allow only 20 apps on my smartphone. If a smartphone had 21 apps available, and 20 were good enough for me, I’d be satisfied.

  • Kevin Foreman

    As the developer of the #1 traffic avoidance app, INRIX Traffic, we are pleased that we have a WP7 app. Data point of one.

  • Scott Bush

    Sounds like a step in the right direction, but I agree with most other posters: quality matters more than quantity. This is especially true with mobile malware on the rise (see and look for “Mobile threats: Android leads the way”).
    What I found interesting was the launch in China. If MS has any chance of increasing its installed base–and getting additional developers to contribute apps to their marketplace–this Chinese launch is it.

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