Microsoft is taking steps to improve its Windows Phone Marketplace, notifying developers this week that it’s keeping an eye out for trademark abuse and bulk app submissions that reduce the quality of the experience for end users.

The company is also promising to apply a more “stringent interpretation” of its existing ban on apps that are “sexually suggestive or provocative” in nature.

“Specifically, we will be paying more attention to the icons, titles, and content of these apps and expect them to be more subtle and modest in the imagery and terms used,” writes Todd Brix in a post outlining the changes. “Apps that don’t fit our standard will need to be updated to remain in the store.”

He continues, “This is about presenting the right content to the right customer and ensuring that apps meet our standards. We will also monitor customer reaction to apps and reserve the right to remove ones that our customers find offensive.”

Brix cited these app icons as examples of acceptable imagery.

“Admittedly, it’s tricky catering to such a wide range of people and markets,” Brix writes. “But we take this responsibility seriously and evaluate and discuss questionable cases.”

Of course, Microsoft isn’t alone in restricting sexual content in its app store, an area where Apple led the way. The Verge has more on the broader updates in Microsoft’s policy.

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  • Verminato

    I think this is great that MS is self policing their market place, and a huge testament to the power of the dollar on big business.  I believe we are seeing the results of what the public at large wants being fulfilled, as MS knows what to do if they want to appeal to the buyers wishes and get their business.  Keep up the good work MS!

    • Guest

      Nothing new here, MS has done this sort of policing before of it’s online offerings.  All the way back to MSN 1.0. 

  • ConfuseD

    Are those images acceptable or unacceptable? I’m confused

  • Steve Murch

    A major step that Microsoft should take ASAP is create an entirely different -category- for adult or explicit content, and move all those apps to that category.  (And optionally allow users to turn off that category, e.g., parents.)

    It’s crazy to see all the adult-oriented content in categories like “lifestyle”, that should be home to things like cooking apps, gardening apps, etc.

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