New Google+ design hints at bigger ambitions for search giant’s social network

Google rolled out a major redesign for its Google+ social network this morning, aiming for a cleaner look overall.

New features include a left-hand navigation bar — a “dynamic ribbon,” as Google exec Vic Gundotra calls it — that’s feels a little like a vertical, social version of the Windows 7 taskbar.

The icons represent different features and apps inside Google+. Hovering over them brings up a list of commands, and the icons can be reordered depending on the user’s preference.

In his post, Gundotra explains that there’s another reason for creating the new navigation bar, hinting plans for future features.

“Taken together, these powers make it easier to access your favorites, and to adjust your preferences over time. We’ve also built the ribbon with the future in mind, giving us an obvious (and clutter-free) space for The Next Big Feature, and The Feature After That. So stay tuned.”

Other parts of the revamp include larger photos, conversation “cards” for tracking discussions, a dedicated page for Google+ Hangouts, and overhauled profile pages.

Are you using Google+? What do you think of the changes?

  • geek

    the real problem is that there is no new idea behind Google+, just a creepy copy of fb

    • Hashim warren

      Sounds like you never used Hangouts

  • Guest

    Great new design! My first thought was that this looks a lot like Microsoft’s “charms” in the Windows 8 Metro UI. I can’t wait to see what kind of multi-touch Metrified activities I can enjoy with Internet Explorer 10 later this year!

    • Guest

      Yeah, the copying is pretty blatant.

    • http://geekwire.com Todd Bishop

      That’s a very good point, the new G+ sidebar does feel similar to the Windows 8 charms.

  • http://chris.pirillo.com/ Chris Pirillo

    I’m still not sure what my eyes are supposed to be focused on now. ;)

    • Guest

      The advertising, silly. This is Google after all ;-)

  • SilverSee

    Is it possible for Google to have “bigger” ambitions?  ;-)

  • John W Baxter

    The good news: it now doesn’t matter that I never mastered Google+’s old UI.

  • Matthew Bos

    I really don’t need another social network