Facebook today rolled out new versions of its iPhone and iPad apps, moving away from web-centric HTML5 code and instead using the native programming language for Apple iOS, resulting in greater overall speed, according to the company.

The new apps also wrap in the code from Facebook’s standalone Messenger and Camera apps, the New York Times reports.

Facebook’s iOS product manager Mick Johnson tells The Verge, “Up until now we’ve looked at scale, but we’ve become aware that while we have a great mobile website, embedding HTML 5 inside an app isn’t what people expect.”

The company says speed is particularly important because people often check the Facebook app during brief breaks in the day — waiting in line for coffee, etc. — and should spend as little time as possible waiting for content to load.

Here’s a link to the updated app — version 5.0, in case you’re counting — in the App Store.

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  • guest

    Looks like MS may have made yet another strategic blunder when it belatedly put all its weight behind html5 in Windows 8.

  • Matt Wass de Czege

    HTML5 is the future of apps, this seems more like a step back. HTML5 is also the way to more costumer choice. For instance RIM’s new BB10 OS looks amazing, but without the apps on it, it wont matter. HTML5 will put devices on equal playing ground (Make them compete on making the device better for less) and gives developers more devices to make money.

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