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Online Experimentation with A/B Testing

October 2 @ 6:00 pm - 8:00 pm


In this meetup, Blair will give a quick introduction to online experimentation and A/B testing.

To keep the tutorial self-contained, Blair will first give an overview of stats fundamentals needed to understand A/B testing and explain how A/B testing is done in an online business. Blair will also cover some of the pitfalls that are common when running online experiments.


What is A/B Testing?

A/B testing on web traffic
A/B testing on newsletter and email
A/B testing vs. multivariate testing

Understanding the terminology. Control, treatment, factor, level, A/B, A/A
Null and alternate hypothesis. Type I and Type II error
Power and sample size selection. Confidence intervals
Metrics for evaluation and categories
6:00 – 6:30 Grab some pizza and socialize
6:30 – 7:45 Presentation
7:45 – 8:00 Questions & Answers

About the Speaker: Blair Heckel

Blair is the Senior Marketing Manager at Data Science Dojo. When not conducting A/B tests on potential customers, she enjoys hiking through the Washington wilderness and eating pho. Blair holds a bachelor’s degree in Marketing from Washington State University and has a background in leading data-driven marketing campaigns.


October 2
6:00 pm - 8:00 pm
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Data Science Dojo


Data Science Dojo
2205 152nd Ave
Redmond, WA 98052 United States
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