GeekWire Calendar

Meetups, conferences, startup events, and geeky gatherings in the Pacific Northwest and beyond. Browse for local tech events, or search by date or keyword. Submit your event below for consideration for the GeekWire Calendar. Look for highlights from the GeekWire Calendar each week on GeekWire, and check out GeekWire's own unique series of signature tech events in the Seattle region.


Loading Events

« All Events

  • This event has passed.

Online Experimentation with A/B Testing

October 2 @ 6:00 pm - 8:00 pm

Free

In this meetup, Blair will give a quick introduction to online experimentation and A/B testing.

To keep the tutorial self-contained, Blair will first give an overview of stats fundamentals needed to understand A/B testing and explain how A/B testing is done in an online business. Blair will also cover some of the pitfalls that are common when running online experiments.

Outline:

What is A/B Testing?

A/B testing on web traffic
A/B testing on newsletter and email
A/B testing vs. multivariate testing
Fundamentals

Understanding the terminology. Control, treatment, factor, level, A/B, A/A
Null and alternate hypothesis. Type I and Type II error
Power and sample size selection. Confidence intervals
Metrics for evaluation and categories
Segmentation
Agenda:
6:00 – 6:30 Grab some pizza and socialize
6:30 – 7:45 Presentation
7:45 – 8:00 Questions & Answers

About the Speaker: Blair Heckel

Blair is the Senior Marketing Manager at Data Science Dojo. When not conducting A/B tests on potential customers, she enjoys hiking through the Washington wilderness and eating pho. Blair holds a bachelor’s degree in Marketing from Washington State University and has a background in leading data-driven marketing campaigns.

Details

Date:
October 2
Time:
6:00 pm - 8:00 pm
Cost:
Free
Event Categories:
,
Event Tags:
, , , ,
Website:
https://datasciencedojo.com/class/online-experimentation-with-a-b-testing/

Organizer

Data Science Dojo
Email:
registration@datasciencedojo.com
Website:
http://datasciencedojo.com/

Venue

Data Science Dojo
2205 152nd Ave
Redmond, WA 98052 United States
+ Google Map