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Local Design on a Global Scale: How Language Can Inform Human-centered Design
12/12/2019 @ 7:00 pm - 9:00 pm
To attend this meetup you need to RSVP with your name and email address through this Smartsheet form: http://bit.ly/34cYnVr
Internationalization is central to ensuring that users around the world understand how and why they might use digital products. These efforts are often automated and scaled to meet international companies’ wide-ranging communication goals. But what happens when design teams must develop bespoke products for users from regions other than their own? In this session Mercedes Krimme and Camela Logan from Facebook present how to improve a product’s cross-cultural communication strategy through in-field, foreign language testing. By sharing learnings from tests that they ran across three markets, they’ll show how focusing on written language as part of product design can yield insights on comprehension, tone/voice, cultural context and discoverability.
The meetup is at Facebook in meeting room Grand Coulee. Light refreshments will be served. Street parking is available as well as paid parking in the Facebook parking garage. We encourage you to use public transportation to get to this meetup.