GeekWire Calendar

Meetups, conferences, startup events, and geeky gatherings in the Pacific Northwest and beyond. Browse for local tech events, or search by date or keyword. Submit your event below for consideration for the GeekWire Calendar. Look for highlights from the GeekWire Calendar each week on GeekWire, and check out GeekWire's own unique series of signature tech events in the Seattle region.


Loading Events

« All Events

  • This event has passed.

Building a Data Oriented Marketing Team w/ Gavin Warrener of T-Mobile

April 17 @ 6:30 pm - 9:00 pm

Free

T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “un-carrier” moves that are increasing net new customer by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great consumer brand to create credibility and opportunities with businesses. In his presentation, Gavin Warrener, Director of Digital and Demand Generation @ T-Mobile, will discuss:

– Differences between B2B and B2C oriented brand analytics
– The unique data issues T-Mobile for Business has and how they are seeking to solve them
– The approach T-Mobile is taking to leverage their consumer marketing infrastructure and capability
– What the “perfect world” of tomorrow looks like for them

You can find Gavin’s LinkedIn profile here: http://bit.ly/2EUYckS

*****************

eSage Group ( http://bit.ly/2f0JdMj ) is the organizer and sponsor for the LA ( http://bit.ly/2nhl5GP ) and Seattle Marketing Analytics Groups.

Details

Date:
April 17
Time:
6:30 pm - 9:00 pm
Cost:
Free
Event Category:
Event Tags:
, ,
Website:
http://bit.ly/2oN7x8t

Venue

SUR in SODO
2901 1st Ave S
Seattle, WA 98134 United States
+ Google Map