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AoA Workshop – Don’t Confuse Sales with Marketing
July 19 @ 12:00 pm - 1:00 pmFree
Many start-ups are focused only on performance marketing channels simply because they are easier to measure. This is a nearsighted strategy that plateaus and leaves you with a brand and product nobody cares about. Join Marc Williams from Active Labs as he discusses what marketing is supposed to do and why it matters.
Marc owns and operates Williams & Helde Inc. (founded in 1969) which runs three unique brands in the marketing world: Williams Helde Marketing Communications, focused on corporate communications for enterprise clients, Active Labs, which is solely dedicated to foundational marketing for start-up clients, and Hayter Communications Public Relations, for active lifestyle and outdoor clients. Collectively, clients range from Philips Sonicare to Richlite, Helly Hansen, Lululemon, and K2. As an adjunct professor, Marc has taught at Seattle University within the Albers MBA program, and currently sits on the board for the Innovation and Entrepreneur Center at SU. He also served as a Director and Chairman of the Board for the Northwest Entrepreneur Network. A Seattle native and graduate of Western Washington University, Marc resides in the Magnolia neighborhood with his family and can be found riding his bike to work, skiing or sailing in the Puget Sound.