Snapchat parent company Snap is giving the Spectacles experiment another go.
Today, the company unveiled the second generation of the wearable camera, with some design changes, better download speeds and the promise of water resistance. The new Spectacles come with a higher price tag as well: $150, which is $20 more than the first version.
Snap’s first foray into the wearable scene didn’t go as well as it’d hoped. Spectacles were initially a hit, with Snap generating buzz by offering only a limited supply through traveling vending machines. But the fervor soon fizzled, and the company disclosed last year that it was sitting on hundreds of thousands of unsold pairs and took a $40 million loss on the glasses.
The Verge reports that Snap was able to repurpose some of that unused inventory to make the next generation of Spectacles. But, don’t expect to see the kind of viral sales practices that came with the first version as Snap is selling the glasses on a website and will offer ads on the Snapchat app itself.
The new Spectacles go on sale today in the U.S., Canada, the U.K. and France, and they will come to other parts of Europe May 3. Spectacles feature a slimmed down design and case and come in three different colors, each with two lens variants. Snap teamed up with a company called Lensabl to offer the ability to swap out regular lenses for prescription ones.
Snap is reportedly working on another version of Spectacles, which could have augmented reality or possibly GPS capability.