Amazon’s latest Prime Day is in the books, and now so is the celebration for employees in Seattle.
The tech giant threw another of its big private concerts at CenturyLink Field on Thursday night. This one featured pop star Demi Lovato, and was billed as a Post-Prime Day Celebration.
Amazon shifted to the Prime concert event in Seattle after years of throwing a party for employees after the holidays, as a well as a big summer picnic. Those events usually featured musical performances by notable acts, such as Lorde and Macklemore.
But as the company’s workforce has grown to as many as 45,000 people in Seattle, Amazon said it saw the need to “evolve” its events.
Those in attendance Thursday night were of course shooting images and video to share on social media. It appears that Lovato’s switch to blonde hair was one of the night’s most OMG-worthy developments.
The singer also played to the crowd of Amazonians by calling Prime Day her favorite holiday.
@ddlovato stays being a COMEDY queen pic.twitter.com/1Ny8WD0ARn
— Kay (@demixlonely) July 20, 2018
Waiting for @ddlovato !!! #BePeculiar #PrimeDay2018 ? pic.twitter.com/oAG9bGX9KV
— Gisela!* (@gishow_) July 20, 2018
Thanks @amazon for the @ddlovato concert!! #bepeculiar #PrimeDay2018 pic.twitter.com/CODsdT9wwa
— L- (@_I_Slay_All_Day) July 20, 2018
@ddlovato – safe to say – tonight, i became a fan ??❤️? || #BePeculiar #amazon #PrimeDay #Lovatics #youregorgeous pic.twitter.com/VoY4V9FoJ6
— joe abber (@joeabber) July 20, 2018
Really really really jealous of everyone at Amazon who saw Demi Lovato ?
— Regina (@denbron18) July 20, 2018
Demi Lovato with blonde hair ? pic.twitter.com/BfDIbY9QGs
— Demi Lovato News (@demetriaaalove) July 20, 2018
Post-Prime Day Concert!!!! Keys, J, E, and Gina!!! #Amazon #PrimeDay #BePeculiar #DemiLovato pic.twitter.com/ewO7aEHkwI
— Louise Winchester (@Akwesasne_G) July 20, 2018
My heart ❤❤❤ #PureVocalTalent @ddlovato #PrimeDay pic.twitter.com/8mA2QwzhXS
— Love dont hate (@DLovatoMedia) July 20, 2018
Demi Lovato se apresentando no CenturyLink Field em Seattle, WA. (19/07) #PrimeDay #PrimeDay2018 pic.twitter.com/e7W0motLHL
— DLP Media (@dlpmedia_) July 20, 2018
I’m just gonna say it… Demi Lovato is underrated ??
— Samara Surface (@iwaitandhope) July 20, 2018
THATS. MY. BABY. ????? UGH I LOVE YOU @ddlovato pic.twitter.com/vls1Vz9iaB
— Dion Lovato. (@HeyImDion) July 20, 2018