Salesforce.com updated its app program Tuesday, announcing the new AppExchange Partner Program at an event in New York. The new system gives developers building apps on top of Salesforce.com new pricing options and new partners will only have to give Salesforce a 15 percent cut of their revenue from the platform.

Salesforce also announced that it will invest $100 million in startups building applications on its platform. More details are available here.

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