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A Portland startup that wants to help plan your next outdoor adventure just raised some fresh cash to build out its platform and expand across the country.

Outdoor Project today announced a $2 million Series A round led by Oregon Angel Fund, with participation from Cascade Angels and other individual investors.

The 4-year-old company will use the money to expand its resource of “human-powered outdoor activities” nationwide and into Canada.

Outdoor Project CEO Tyson Gillard. Photo via Outdoor Project.

Outdoor Project is somewhat like TripAdvisor, but catered toward those looking for activities to do outside. Each “experience” features photos and “adventure descriptions” written by the site’s contributors, along with information related to location, weather, pros and cons, and more.

“Closing this funding round is tremendous validation for the quality work our contributors and team put into building the world’s greatest outdoor adventure guidebook,” Outdoor Project CEO Tyson Gillard said in a statement. “Great media, detailed maps and inspiring, complete content is a key piece to support an ever-growing movement for people, largely millennials and young families, to get outside.”

Here’s a bit more about the company’s formation, via its website:

Outdoor Project was created in 2013 to address an increasingly chaotic and time-consuming chore: planning outdoor adventures. The phenomenal efforts of talented storytellers and outdoor experts were real, but outdoor enthusiasts looking to tap into those incredible stories were forced to wade through a discouraging number of resources to find information and inspiration for their next adventure.

The 11-person company, an alum of the Portland Incubator Experiment, will also use the new investment to hire another five employees and add more active contributors — there are nearly 200 — who provide content for the platform. Outdoor Project, which sells advertising on the site, also publishes educational content and helps support non-profit groups at OutdoorProject.org. Total funding to date is $2.3 million.

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