Seattle mobile marketing startup Tune said Friday it has launched a new service that paints a complete picture of individual customers — by bringing together mobile, web, app and in-store location data in one place — to help marketers better understand how to reach them.
Tune’s People Service is designed to connect previously disparate data sets that come from interactions with mobile ads, as well as in-store tracking data. Currently, the company said in a press release, “building an accurate picture of a customer’s digital journey from awareness to purchase is near impossible.” Tune says that is no longer the case, thanks to its new service.
“It’s all one human being that they are reaching out to who they want to be a customer, and it’s about connecting all those touch points into one understanding so a marketer knows how to reach them,” said Dan Koch, Tune’s chief technology officer.
Tune says People Service can then help channel data into the right marketing action, such as a specific push notification that goes to a customer who has a company’s app installed and is in a store at that moment. Koch emphasized that all of this is opt-in, so it focuses on users who, for example, have a retailer’s app installed with location tracking enabled or have interacted with a company in some other fashion.
Tune has released a flurry of new products in recent months. Yesterday it announced Fraud Prevention Solution, a new program that aims to deal with advertising fraud by connecting marketers and ad partners through shared data and insights.
Earlier this month, Tune introduced “tunebot,” a data-focused chatbot integrated with messaging platform Slack. Customers of the Tune Multiverse platform can queue up marketing data on Slack, and the bot will then bring up the relevant data, charts and graphs into the Slack chat.
