Instagram will officially roll out its live video feature to global users over the next week, the social media company announced on Tuesday.
The feature, which was originally announced in November and launched with some users the next month, is part of the “Stories” section of the app and allows users to record a live story for up to an hour.
Instagram’s parent company, Facebook, began pushing live video last year, and the global roll out of the feature is essentially an extension of “Facebook Live.”
However, unlike Facebook — and a lot more like competitor Snapchat — the videos will disappear as soon as they end. Since its launch, Instagram’s entire story section has been compared to Snapchat, and with the “self-destructing” videos, the similarities are even more obvious.