Amazon has launched a new marketplace service in India that lets people sell their used items through the online retail giant’s platform.
Not only is it providing the marketplace, Amazon is also taking care of the logistics. According to the website for the new Sell as an Individual pilot program, first spotted by Mashable, after a transaction is completed, Amazon will pick up the items, pack them up and ship them to the buyer.
The move adds another layer of convenience to the person-to-person sales industry that competitors like eBay don’t currently offer. The service right now operates only in Bangalore, which happens to be home to the headquarters of Amazon’s biggest competitor in India, Flipkart.
India is arguably Amazon’s most important overseas opportunity. Earlier this year, Forbes reported that Amazon sees India as its biggest market after the U.S. in the next 10 years and is anticipating rapid growth in e-commerce there.
Amazon Prime made its debut in India in July, and the company’s video service went live in India last month. Video is a big priority in India, as the company plans to spend around $300 million to fund original movies and series in India.
The original programming push is part of an additional $3 billion Amazon is investing in its India operations, which is on top of $2 billion already invested. That means the company is putting $5 billion toward its India business.
Indian customers seem to like Amazon, too. A survey in March revealed that consumers in the world’s second-most popular country trust Amazon’s brand more than any other web retailer.