Zembula today announced a $1.1 million seed round it will use to further develop its enterprise marketing platform.
The Portland-based startup, one of 14 companies that presented today on stage at The Launch Festival and was previously called Scratch-it, helps clients like Staples, AutoNation, and Time Magazine produce and deploy interactive marketing campaigns across multiple digital channels.
Traditionally, many companies will hire brand agencies to develop these campaigns, but Zembula wants to give in-house marketers the ability to come up with their own creations while also being able to access analytics.
“Our goal is to democratize interactive marketing, enabling enterprises of all sizes, in any market, to more effectively engage with their customers and build stronger relationships,” Robert Haydock, Zembula CEO, said in a statement. “With our solution, enterprises are able to customize and distribute their messages in multiple digital channels, and get actionable data back that will allow them to further refine their marketing strategy, drive conversions and provide measurable results.”
Investors in the seed round include The Launch Fund, Seven Peaks Ventures and Portland Seed Fund.
“Zembula has a solid base of impressive clients who are getting significant value from their platform,” Jason Calacanis, serial entrepreneur and founder of The Launch Festival, said in a statement. “It is this recurring revenue from blue chip clients that makes Zembula a wonderful startup to be an investor in.”
For the past three months, Zembula was part of the Launch Incubator, which Calacanis helps run. Zembula employs 14 at its Portland office with plans to hire a few more people this year.