(Nintendo Photo)

Super Mario Run isn’t off to a great start and Nintendo’s stock price is taking a hit as a result.

The company’s stock fell another 7 percent on Monday, The Wall Street Journal reported, and the stock is down more than 16 percent in the past five days.

Super Mario Run, Nintendo highly-anticipated mobile game for iOS that was released for smartphones and tablets last week, is getting mediocre reviews after racking up 5 million downloads in 24 hours. Users are complaining about the price — $9.99 for full features — and aren’t happy about having to use lots of data.

Super Mario Run is a unique game for Nintendo because it does not require one of the company’s devices to play. It is coming to Android devices next year.

The Wall Street Journal noted that investors, excited by the potential of Super Mario Run after the success of Pokémon Go earlier this year, are now concerned about Super Mario Run’s revenue model, particularly given that Nintendo does not plan on launching additional content for the game.

Michael Pachter, managing director of equity research at Wedbush Securities, told GeekWire last week that mobile consumers aren’t accustomed to paying for games and they might feel a little sticker shock when they see the price tag. He said Nintendo is using a “bad business model and won’t sell more than 20 million (downloads) in the first year.”

Last week, we went hands-on with Super Mario Run live on Geared Up, the new weekly podcast and Facebook Live show from GeekWire and Gear Live, hosted by Andru Edwards and Todd Bishop, covering the latest news about consumer electronics and video games, and checking out the latest tech gadgets and gear. See our review and tips for Super Mario Run gamers here:

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline

Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.