Credit: Bigstock Photo
Credit: Bigstock Photo

A Seattle startup called New Engen, led by veterans of online retailer Zulily, has secured more than $2.5 million in funding, according to a filing with the U.S. Securities and Exchange and Commission.

It is unclear exactly what New Engen does. It does not appear to have a website, and the only description we could find comes from the LinkedIn page of New Engen co-founder and chief engineer Jean Guy-Speton.

It reads: “Working on a super-secret startup with a small group of colleagues.”

SEC documents list David Atchison, presumably the same person who was former senior vice president of marketing and analytics for Zulily, and Justin Hayashi, former director of customer acquisition marketing for Zulily, as executive officers for the company.

Also listed on documents are Gus Tai, a general partner at Trinity Ventures, and Guy-Speton, also a former Zulily employee. Trinity has invested in Zulily, which sold to QVC last year for $2.4 billion.

The formation of New Engen marks what we believe is the first venture-backed company to spin out of Zulily, since it was sold last year to QVC.

GeekWire has reached out to New Engen and will update this post when we hear back.

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