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Happy Meal VR
A McDonald’s Happy Meal box converted into Happy Goggles for viewing VR content. (McDonald’s Sweden)

Parents who put a smartphone in front of their kids’ faces to entertain them in restaurants can take the practice to a new level — if they happen to order a McDonald’s Happy Meal in Sweden.

McDonald’s Sweden is introducing Happy Goggles, which transforms a Happy Meal box into a virtual reality viewer. The evolution of the red burger-and-fries box is tied to the next week’s “Sportlov” holiday in Sweden, where families go skiing, according to AdWeek. The site says 3,500 of the boxes are being made available.

McDonald’s says it’s the 30th anniversary of the Happy Meal in Sweden, and “it’s our mission to ensure that the world’s most famous box will continue to be magical and relevant to families for another 30 years.” The VR experience is meant to bring a modern, digital component to kid playtime that has always relied on physical toys within the box.

A special VR skiing game called “Slope Stars” was developed for use with the goggles.

A video shows the ease with which the box transforms, with a little folding and tearing, into the viewer. There’s no video showing how hard it is to get your phone away from your kid when it’s time to leave the restaurant.

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