Trending: These are the cities where Redfin and Zillow are directly buying and selling the most homes
Glympse CEO Bryan Trussel. (GeekWire file photo)

Glympse is raising more cash as the startup continues to add new customers and grow its employee base.

The Seattle-based company has reeled in $11.1 million of a larger $12 million round, according to a new SEC filing that posted today.

Investors on the filing include previous backers like Michelle Goldberg of Ignition Partners and Pravin Vazirani of Menlo Ventures.

Glympse co-founder and CEO Bryan Trussel declined to comment on the specifics of the new round and investors, but did tell GeekWire that “the funding is a direct result of 2016 showing great success of our location-sharing platform on both the consumer and enterprise side.”

The fresh cash will be used to grow the 35-person team and continue developing the company’s technology.

“I might sound overly enthusiastic, but I’m super excited about the last year, and the growth this funding will enable moving forward,” he said.

Founded in 2008 by Trussel and his former Microsoft colleagues Steve Miller and Jeremy Mercer (who left the company in 2011), Glympse offers location-sharing technology to both consumers and partners that range from car-makers like Ford to device manufacturers like Samsung.

More recently, Glympse inked deals with Rogers Communications, Comcast and Time Warner Cable for “tech-tracker” apps that give customers real-time updates of a technician’s location. Glympse has similar businesses in Europe that will utilize its product next year.

“Our foray into enabling businesses to ‘Uber-ize’ their relationship with customers by sharing real-time location information has been wildly successful,” Trussel said.

The company also continues to sign key partnerships. It recently added IBM Watson as a partner for cognitive AI; it added an Amazon Echo Skill; it’s now integrated with Microsoft Dynamics and Cortana. Glympse will announce more partnership-related news at CES next month.

“The demand for our consumer partners to integrate Glympse into their products has been exponential,” Trussel noted.

Glympse last raised funding in 2014, when it brought in a $11 million Series C round that included participation from Verizon Ventures and pushed total funding past $20 million.

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline


Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.