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GE’s new Alexa-powered LED table lamp. (GE Lighting Photo)

Amazon is aiming to put its Alexa virtual assistant pretty much anywhere. Next up: a high-tech table lamp.

GE this morning unveiled a new LED table lamp with Alexa inside, as part of GE Lighting’s “C by GE” brand. The company says it’s the first time Amazon’s Alexa Voice Service has been used within a lighting product, allowing users to ask questions and control a connected home, among other Alexa features.

GE says it’s designed in part by Richard Clarkson, the designer of “The Cloud” ceiling fixture.

“We’re excited to work with GE Lighting to bring Alexa to their LED lamp and enable new types of voice experiences,” said Aaron Brown, Director of Alexa, in a news release. “Voice is the future of home automation and the combination of Alexa with the GE LED table lamp, provides people with a simple and frictionless way to interact with their homes.”

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The base of the Alexa-powered LED lamp. (GE Photo)

The product will be available for pre-order in early 2017, and it’s scheduled for release in the second quarter. Pricing hasn’t been announced, but a GE representative said it should cost less than an Amazon Echo device, which is $180.

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