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Hubb CEO Allie . Photo via Hubb.
Hubb CEO Allie Magyar. Photo via Hubb.

Event management can be a real pain, and Hubb wants to help.

The Vancouver, Wash.-based startup today announced a $3 million round to help grow its software platform that automates the processes around event planning.

Investors in the Series A round include Oregon Angel Fund and Elevate Capital, a new firm that invested from its first “Inclusive” fund that was created by the Portland Development Commission (PDC) last year to help provide capital to early-stage companies founded by underrepresented groups.

Founded in 2012 by CEO Allie Magyar, Hubb helps event managers streamline collecting, managing, and marketing content for meetings and conferences with its cloud-based platform. The software collects all the required content from speakers and exhibitors, manages scheduling, and calculates attendance for events both big and small.


Hubb has 60 customers that include big companies like Microsoft, Tableau, Intel, Akamai, and others. It is also working with technology providers to integrate its platform into apps, registration systems, and more.

Magyar told GeekWire that other conference software companies offer legacy technology that is less flexible and doesn’t meet customer needs.

“Hubb is created by meeting managers for meeting managers, and solves the problems our team experienced in over 10 years of managing and marketing event content ourselves for some of the top technology companies in the world,” she said. “It’s designed from the ground up to be easy to use, with best in breed technology and is purpose-built to solve the most pressing needs of busy conference planners.”

Hubb, which employs 19, previously raised a $1 million seed round and won a $140,000 prize from the Bend Venture Conference last week. The company also won $155,000 at the Seattle Angel Conference in May.

The fresh cash will be used to grow the company’s marketing and sales teams.

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