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Brandlive CEO Fritz
Brandlive CEO Fritz Brumder.

Portland-based startup Brandlive just raised a $3.2 million funding round to help fuel growth of its e-commerce live video streaming platform.

Archivist Capital — a firm founded by Portland software executive Stephen Marsh — led the round, which also included participation from existing investors like Oregon Angel Fund. Total funding to date for the 6-year-old company is $4.8 million.

Brandlive, formerly known as Your Brandlive, connects online retailers with online shoppers through live video chat, allowing just one sales person to communicate with hundreds of customers at once for product launches or live retail events. Companies also use Brandlive for internal product training and influencer briefings.

Brandlive customers include retailers like New Balance, GoPro, Levi’s, and others. The company makes money by selling annual subscriptions.

“Brandlive is a truly unique offering,” Brandline CEO Fritz Brumder told GeekWire. “No other platform in the market has combined live video, real time social interaction and product merchandising. We are more consumer friendly than a webinar, more customizable than any other video platform and more scalable than any video chat platform.”

The fresh cash will be used to build out Brandlive’s platform and develop mobile features, while also adding employees. The company employs just under 20 folks.

Editor’s note: This story was updated with more details from Brumder and to reflect $4.6 in total funding to date.  

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