Alexa could be coming to a PC near you.
CNET reported Thursday that Lenovo is in talks with Amazon to install the Alexa voice assistant on its PCs and other devices.
Discussions are in the “early days,” CNET noted, but the report highlights how tech giants are vying to put their digital voice assistants everywhere.
Earlier Thursday, GeekWire reported on HP’s new tabletop PC that features Microsoft’s Cortana, a voice assistant which first became available on mobile devices and is now moving on to Windows 10 PCs.
CNET’s report today shows how Amazon may challenge Microsoft in the PC voice assistant arena.
Apple will also soon utilize its Siri voice assistant beyond the iPhone and Apple Watch, making it available on Macs later this year. Google is working with similar technology.
Amazon, meanwhile, is looking to put its Alexa technology in places beyond its own devices like the Echo, Dot, and Tap.
Consumers now have a growing amount of options when it comes to at-home voice assistants, whether it be a device like the Echo, or something incorporated into a PC.
With the market for traditional PCs declining steadily, incorporating voice assistants could be a way for PC makers to attract customers. The smart speaker market is expected to more than triple to $5.5 billion worldwide over the next four years.
Lenovo announced last month that it will soon shut down its REACHit app for Cortana.
