Trending: Now you can put your name on NASA’s Mars 2020 rover (in teeny tiny letters)

After months of closed pilots, Vessel, the video subscription service started by Former Hulu execs Jason Kilar and Richard Tom, is open to the public.

The service, which costs $3 a month, aims to help consumers discover content that can normally be lost on YouTube. It’s backed by several investors, including Benchmark, Greylock and Bezos Expeditions, the venture capital arm of Amazon.com CEO Jeff Bezos.

During the registration process, Vessel asks you to sign up for topics you like, such as “Geek,” “Music,” or “Comedy.” Then, it asks you to add specific personalities and channels, ranging from the NBA to the The Tonight Show starring Jimmy Fallon. Depending on how much you tune into YouTube, you will probably recognize more or less of these.

It’s a little unclear who will be willing to pay for the content, but that’s not an issue, at least not initially. If you sign up now, Vessel’s offering “A free year of early access on us,” without having to enter a credit card number. TechCrunch reports that the offer will be live for the first 72 hours, and then it will fall back to a free 30-day trial. There’s an iOS app, too.

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