Buying things you see on Twitter is about to get a lot easier. The social media giant announced today that it is allowing brands and users to create custom collections. Additionally, new product pages will now surface related Twitter content under a link to buy directly from Twitter.
The collections pages look similar to a user’s or brand’s profile page, with a series of tweet-sized product descriptions and a few pictures. It’s actually built on Twitter’s existing Collections feature, which allows users to embed groups of tweets.
Clicking on a product takes you to the product page, which automatically collects tweets about the product. You can then buy the product, either directly from Twitter or through an external shopping site if the item isn’t available from Twitter’s shopping partners.
This isn’t the first time users have been able to directly buy from Twitter; the company tested a buy button last year, but it didn’t include all the Twitter content with the product. This new shopping experience brings unique enhancements from Twitter’s vast library of user-created content.
Amazon has also tried to bring shopping to Twitter. #AmazonCart allows users to add items to their cart by replying to a tweet with an Amazon product link with the hashtag.
Right now, Twitter isn’t collecting any money off the products sold through the buying options. However, users and brands can promote tweets with shopping content, which act as gateways into a company’s product line without having to leave Twitter.