Swiss watchmaking company Swatch has decided that it wants to get into the smartwatch business after all. In an interview with Bloomberg, company CEO Nick Hayek said that his company will be going head-to-head with Apple when the Apple Watch launches in April.
If Hayek’s claims about the device’s capabilities are right, it seems like it will be an interesting competitor to the other smartwatches now on the market or coming soon. Hayek said that it will connect to the internet, but won’t require a charge. The as-yet-unnamed device will be compatible with Android and Windows devices, and will allow people to make mobile payments.
It will definitely be different from the Apple Watch, which is slated to last a day on a single battery charge, and will only work with Apple’s iPhones.
Still, there’s a lot that’s not yet clear about Swatch’s offering. Hayek didn’t offer any details about what the watch will look like, or what other features it will sport beyond the basics he laid out. It’s unlikely to have a large, full-color display like the Apple Watch, since those displays require a lot of power and frequent charging.
Swatch is no stranger to creating feature-filled timepieces: the company’s Tissot line offers touchscreen capabilities, an altimeter and diving sensors. Swatch is also not the only legacy watchmaker trying to ride the smartwatch wave: Tag Heuer is going to jump in the market later this year.