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gilt groupeGilt Groupe may now have enough runway to hold off on an IPO until the public markets warm to flash sales companies again.

The New York-based company, which sells high-end woman and men’s apparel at a discount, confirmed that it has raised $50 million in capital. Re/Code was the first to report the round, citing multiple sources. A Gilt Groupe spokeswoman told GeekWire the round was raised from existing investors, including General Atlantic, and a new strategic partner.

For years, the high-profile e-commerce company has been attempting to go public, with the most recent target being 2014. But now that Seattle-based Zulily, which went public in 2013, is faltering, Gilt may have to wait a little bit longer.

A Gilt spokeswoman declined to comment on the prospects of hosting an IPO, or how Zuily’s stock slump was playing a role.

To be sure, there are differences between the two companies, but most investors will lump the two together. Zulily is also a flash sales site, focused on selling kids and woman’s apparel.

zulily logoJust last week, investors soured on Zulily after it reported fourth quarter revenues of $391.3 million, which were up 52 percent year over year, but missed estimates of $408.8 million. Zulily’s profits also came in less than expected, at 8 cents a share compared to an estimated 14 cents.

Perhaps, more troubling, however, was that the company said it was seeing higher customer churn among new clients, which can be expensive to acquire. Previously, Zulily said new customers often turned into valuable long-term shoppers.

As a result, Zulily’s shares hit a new low for the year of $14.06 a share, a 80 percent drop from its 52-week high of $73.50. Today, the stock is more stable, trading 2 percent higher at $14.54 a share.

Re/Code reports that there are still challenges remaining for Gilt Groupe before it goes public. It is not yet profitable, and has failed to return the consistent quarterly results that shareholders demand from a public company.

Since launching in 2007, Gilt has raised about $300 million, according to the spokeswoman. The site, which was founded by serial entrepreneur, Kevin Ryan, along with others, has already gone through multiple iterations, and has shut down several divisions or spun off categories, such as its travel brand Jetsetter.

The round of financing will go towards marketing, as well as international expansion.

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