It started out as a small group of entrepreneurs building an app for the 2010 Olympic Games.
Now, Eventbase is fast-growing company raising venture capital from the region’s top firms.
The Vancouver B.C.-based startup today announced $6 million in funding from Seattle-based Madrona Venture Group, the only investor who participated in the Series B round.
Eventbase, formerly known as Xomo, builds official mobile apps for big events, conferences, and more. Its customers include SAP, Microsoft, HP, Cisco, and Salesforce, among others. The six-year-old company is also still building technology for the Olympic Games, having created the official mobile spectator guide for the last three competitions.
“Events are inherently mobile experiences, so we thought an app to help spectators make the most of the Games was sure to succeed,” CEO and co-founder Jeff Sinclair said of the company’s first app. “It did, with more than a million downloads in the first few days. That set us on the path of providing apps for the largest events on earth.”
Eventbase, which doubled its size and revenues in the past year, has a handful of neat features built into the app that utilize iBeacon technology and big data. The app lets users see who is standing around them at any given time, recommends sessions or keynotes based on personal preferences, provides access to 3D maps, and lets you track social media activity for specific subjects or speakers.
Sinclair told GeekWire that Eventbase differentiates itself from other event apps with its robust scalability and security, as well as a focus on design and usability. The company, which has raised $8 million to date, employs 72 with offices in London and Vancouver, B.C.