applewatchOn today’s Q3 earnings call with investors, Apple CEO Tim Cook announced that June had the strongest Apple Watch sales so far, driven by in-store and international availability. Analysts predicted that Watch sales dropped off steeply after initial availability, but Cook’s comments today show that growth is still strong for the wrist-worn accessory.

Exact sales figures weren’t announced for the devices with the rest of today’s earnings; instead, they were rolled into the “Other Products” category that also includes revenue from Beats, iPod and Apple TV sales. That group’s revenue grew 49 percent year-over-year, but also included a drop in the Apple TV price and the addition of Beats sales since Q3 last year.

“The sales of the Watch did exceed our expectations,” Cook said. “And they did so despite supply still trailing demand at the end of the quarter.”

The Watch performed better during its first quarter than both the iPhone and iPad did during their launch quarters. The iPad sold 3.3 million units during its first quarter, and the iPhone only hit the 300,000 mark.

The company told investors in March it wouldn’t be breaking out Watch numbers on earnings reports to keep competitors in the dark about the overall market.

 

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