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applenewsApple just unveiled a new iOS “News” app, giving the iPhone and iPad a first-party news aggregation app for content from newspapers, news sites, magazines and other publishers.

The company has struck partnerships with publishers including ESPN, Condé Nast, and the New York Times, which will be delivering 30 free articles a day via the News app — a big move given the company’s paywall on mobile devices and the web.

The app is personalized, showing stories to readers based on their reading history. However, repeating a common theme of the day, Apple says it will keep user data private, not sharing reading history with third-party services or advertising providers.

The company says the app will be available in the U.S., UK and Australia.

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