Amazon’s video platform Twitch will get a boost Monday with Discovery’s new gaming-focused platform “Super Panic Frenzy.”
“Our view on Twitch is it’s terribly exciting,” GM of Discovery Digital Networks Colin Decker told Digiday. “We’re always interested in increasing audience share anywhere we think there’s opportunity, so it’s natural we’d push heavily into a space like Twitch with our personalities, who are passionate about gaming.”
Amazon bought Twitch last August for $970 million after talks with Google fell through. According to Digiday, Twitch has “a big community of viewers and broadcasters, who collectively command more total Internet bandwidth than Hulu or Facebook.”
“Super Panic Frenzy’ will feature live games in a “Let’s Play” format, where the stars can comment as they play and engage with viewers.
Twitch had 4.1 million unique viewers last month on U.S. desktops alone, according to comScore data, and has a global reach of nearly 100 million per month across all platforms.
According to “Super Panic Frenzy’s” YouTube announcement: “Welcome to the greatest gaming journey the world has ever taken. You will learn to love, to fight and to dream.” Watch their video below: