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Amazon announced today that several of the original video game titles developed by its in-house gaming studio will be available to play on Apple iOS devices in addition to the Amazon’s Fire tablets and smartphone.

Soon, users of Apple’s devices will also be able to play “Lost Within,” “Til Morning’s Light,” “Tales from Deep Space” and “To-Fu Fury.” The list of titles represents a wide range of game genres, from survival horror to whimsical platforming. All of the titles were initially exclusive to Amazon’s hardware.

81ql+jdjEeLThe move showcases one of the difficulties with Amazon Game Studios’ strategy. The company wants to use the games as a way to promote its AppStore and hardware to users and developers, but it’s also important to get the games in front of as large an audience as possible. Amazon Game Studios has been working hard to create high-quality gaming experiences, but they haven’t been getting nearly as much recognition as larger titles on other platforms, especially Apple’s.

Amazon isn’t a stranger to producing games for iOS, either. Several of Amazon Game Studios’ smaller titles have made their way onto Apple’s platform, so it’s hardly untrod territory.

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