People may think of the New York Times for its long-form content, but the venerable newspaper is hoping to capture a new audience with just short snippets of text. The company announced today that it’s producing an app for the Apple Watch that will offer users one-sentence stories curated by a team of its editors.
The short news snippets will be built for the Apple Watch’s small screen, and include stories across the paper’s Business, Politics, Science, Tech and The Arts sections. Information will be delivered through photographs and bullet points that offer a quick run-down of what’s going on. People who find the short version of a story interesting can open the full version on their iPhone or iPad using Handoff, or tap a button on screen to save it to a reading list for later consumption.
It’s an attempt by the Times to pick up an audience of digital readers who have the means to spend hundreds of dollars on a new smartwatch, and compete with tech companies that will also be vying for space on a user’s wrist. The Times’s app will be available on the Watch when it launches on April 24.
This announcement also shows the star power of the Apple Watch. The Times has not made an app for any of the other wearable platforms currently on the market, including Google’s Android Wear. Apple’s timepiece is expected to be a hit that reaches beyond the current market for smartwatches, and this app is a vote of confidence in its favor.